Milan-New York: alliance in the name of tourism – Il Sole 24 Ore

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This article was published November 9, 2015 at 19:03.

Signed the alliance between Milan and New York to develop coordinated initiatives in tourism. The agreement was signed at the Councillor municipal branch, Franco D’Alfonso, and Fred Dixon, president and CEO of NYC company, the company is responsible for promoting tourism in the Big Apple. With the Expo were strengthened ties between Milan and New York, said Dixon, the transport capacity is steadily increasing due to the investments of the largest airlines based at Malpensa and then the aim of the agreement is to consolidate the links between the two cities that offer a fairly similar for international tourists.

“The one with New York is the first in a series of partnerships in tourism that we are about to sign – we said D ‘ Alfonso – I think for example in Chinese cities such as Shanghai. Moreover, the city is in the spotlight of the world and next year we will have a new world exhibition under the aegis of Bie at the Triennale in fact that will enhance the design, of which New York is the undisputed global capital, and iconography to its highest levels “.

The agreement between Milan and New York in tourism then binds to the initiatives of the tour operator Best Tours, which belongs to the group of Alessandro Rosso who was the undisputed star in the revival of the hotel industry and hospitality high-end gallery in Milan and in the promotion of activities related to Expo. The vertivi Nyc hope many Italian tourists in the Big Apple, the City of MIlan note that American tourists have increased this year by about 17% at an altitude of 227 thousand between January and September 2015th grazi that the strong dollar against the euro is expected a further double digit growth in the months to follow.

The agreement provides for exchange of advertising campaigns with 700 outdoor billboards to promote New York in the coming days while the attractiveness of Milan will be announced in New York through a campaign outside of four weeks with a contact of about 41 million people and the communication it will focus on the program of the Exhibition at the Triennale design.

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