Maxi-alliance between Starwood and Marriott hotels in: born the luxury giant in the world and in Italy – Il Sole 24 Ore

History Article

Close

This article was published on November 16, 2015 at 16:24.
The last change is the November 16, 2015 at 16:52.

Born the giant world of luxury hotels with the strategic partnership between the US giants, signed by Marriott and Starwood. The two chains, once the merger – that rumors were circulating for a while ‘- account for roughly 60 facilities in our country, all located in the middle-high and high of the hotel sector, just think of key areas such as those of Venice, Rome, Milan, Florence and Costa Smeralda as well as development projects in the portfolio of the two groups have decided to officially join.

The global impact is substantial. With the incorporation of Marriott Starwood within the new center will have more than 1.1 million rooms in 5,500 hotels. In Italy the result is a direct challenge to the giant transalpine Accor, which for its part has a large and diversified portfolio, Starwood and Marriott-will be more focused on the upscale end: in brands involved with this operation range from stregis Sheraton, W in Meridien, from Luxury collection in Bulgari, from Ac Marriott and JW Marriott.

© ALL RIGHTS RESERVED

Permalink