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This article was published on September 2, 2015 at 15:24.
MSC Cruises lands in China next year, Shanghai will be the home port of the MSC Lirica. As it said in a statement the company Caissa Touristic Group, leading tour operator in outbound tourism in China and MSC Cruises, the largest cruise company in the world to private capital and market leader in Europe, South America and South Africa, have announced today a strategic partnership arrival of MSC Lirica in Shanghai to serve the Chinese domestic market as of May 2016.
This agreement between the two companies – continues the statement – will be the longest and financially the most significant ever existed between a cruise company and a tour operator in the history of the cruise industry in China. In a statement, Chen Xiaobing, president of Caissa Touristic Group, underlined the popularity of tours in Europe and South America MSC Cruises matters travelers from all over the world and which recently won the leadership in Europe. “The European flavor that characterizes MSC Cruises goes well with the company spirit of Cassia Touristic Group, which also has European origins,” said Xiaobing. “This partnership, than traditional agreements between tourist agencies based in China and the cruise companies, pays particular attention to the training of the entire staff on board, to ensure the best service and the best experience for guests, in addition to the adaptation of hardware and software of the ship (such as renewal of structures, design and operation of services, raw materials and other on-board) to the uses, customs and tastes of Chinese customers. We believe that the arrival of MSC Lirica will lead to the creation of new and exciting alternative holidays for Chinese guests and we look forward to welcoming on board the cruise, at a time when the market in the country for this particular type of product is thriving, “concluded Xiaobing.
“MSC Cruises has been present in China since 2010, successfully bringing Chinese guests cruising on its fleet to the many global destinations proposals, particularly in Europe and the Mediterranean, where thanks to our product we have become the number one company in the entire continent – commented Gianni Onorato, CEO of MSC Cruises -. With this partnership we are bringing our presence in China at a high level. We collaborate, therefore, with Caissa Touristic Group to bring the experience of MSC Cruises directly to Chinese consumers. Soon MSC Lirica will be completely renovated with features designed specifically for the needs of Chinese cruise passengers. ” The arrival in Shanghai, new homeport of MSC Lirica is scheduled for 1 May 2016, after a 60-day Grand Voyage from Rio de Janeiro through Barcelona, Marseille, Genoa and Dubai. MSC Lirica is a unit from 65 thousand gross tons can accommodate 2,680 passengers, the crew will consist largely of Chinese will provide guests with all the services in the Chinese language.
Even the culinary offerings, from the most elaborate to the more typical, will China as well as traditional and popular entertainment on board. Caissa Touristic was founded in Europe in 1993. After 20 years of steady development, it has become a prestigious brand in the industry of outbound tourism in China. The company opened branches in London, Paris, Hamburg, Los Angeles and other major cities around the world. Caissa Touristic China has dozens of branches in Beijing, Guangzhou, Shanghai and many commercial cities of the central area. The Mediterranean Shipping Company (MSC) is a leading European cruises, including the Mediterranean, South Africa and South America. MSC Cruises sails throughout the year in the Mediterranean and the Caribbean, and its seasonal routes covering North Europe, the Atlantic Ocean, the French Antilles, South America, South Africa, the United Arab Emirates and Oman. The fleet consists of 12 modern ships.
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