The Hunt for sales and big discounts
ROME – Sales at the start, tomorrow, in Basilicata, Campania, Sicily and Valle d’Aosta and January 5 in all Regions, including Tuscany. But as said many times, many stores, especially large chains, to anticipate 3 or 4 slashing through the cards distributed to loyal customers. One way around the rules. In any case, according to estimates from the Confcommercio Studies each family will spend 346 Euros for the purchase of clothing, footwear and accessories (3% more than last year), for a total of 5 , 4 billion euro. It will also increase the percentage of consumers who will buy products at: 55% versus 51% of January 2015.
According to the usual survey on balances carried by Confcommercio and Format Research, it is increasing the percentage of Italians which it considers “important” the sales period. The preferences are as usual to clothing (94.1), footwear (72.8), accessories (30.7) and underwear (26.4). Down slightly sporting goods (17.7) and leather products (17.5). They wait for the sales to buy any type of product especially women, consumers aged 45 and older, living in large metropolitan areas and in the South, families.
The Italian, emphasizes the association merchants, are starting to give more importance to the quality of the products than the price. Significantly increases the percentage of consumers who feel protected in their purchases of the balance (up from 62.1% of sales in January 2015 to 65%), while down slightly, the percentage of consumers who feel that buy from websites is cheaper than not buying in traditional outlets.
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