Sales is part: to begin today in fact in 4 regions (Basilicata, Campania, Sicily and Valle d’Aosta) On January 5, in all other Italian regions . Confcommercio the total turnover will be 5.4 billion. Much lower instead according to consumers who still see a season of ‘floating’ for consumption. According to estimates from the Confcommercio Studies each family will spend 346 Euros for the purchase of clothing, footwear and accessories (3% more than last year), for a total value of 5.4 billion euro.
Now start the balances in four regions
It will also increase the percentage of consumers who will buy products at: 55% vs. 51% in January 2015. According to the usual survey on balances carried by Confcommercio and Format Research, is increasing the percentage of Italians considers “important” the sales period. Preferences go as usual to clothing (94.1), footwear (72.8), accessories (30.7) and underwear (26.4). Down slightly sporting goods (17.7) and leather products (17.5) . They wait for the sales to buy any type of product especially women, consumers aged 45 and older, living in large metropolitan areas and in the South, families. The Italians, emphasizes the association of merchants, they are starting to give more importance to the quality of the products than the price. Increase significantly the percentage of consumers who feel protected in their purchases of the balance (up from 62.1 % of the sales in January 2015 to 65%), while down slightly, the percentage of consumers who feel that buy from websites is cheaper than not buying in traditional outlets. Less optimistic estimates Adusbef and Federconsumatori: “The situation before us is the ‘floating’, because you do not spend more, but there will be a slight increase in the number of households that will purchase the balance: will be 9 million and 100 thousand (ie 38%) families who will take advantage of discounts, for a total turnover of 1.68 billion Euros. They never tire of reiterating – say Rosario Trefiletti and Elio Lannutti – that help to revive consumption also serves a full liberalization of the balances. Having to wait for the first days of January makes no sense, since no one will make purchases just waiting for the dates on which discounts are launched. ” Finally, according to Codacons balances they are in fact already started in a shop in three: the operators already apply discounts averaging 20 to 40%, presenting them directly to consumers during the purchase , accept requests for discounts citizens or sending email and text messages to trusted clients.
Decalogue consumer
The 38% of families will take advantage of discounts but spending will be stable compared to the same year, with € 179.4 per head on average . According to data compiled dall’O.N.F. – National Observatory Consumers Association, “the situation that we face and ‘to’ float ‘, since you will spend’ more but there will be a slight increase in the number of households that will purchase the balance: will be 9 million and 100 thousand (ie ‘the 38%) families who will take advantage of discounts, for a total turnover of 1.68 billion euros. ” “It ‘obvious that between citizens remain difficult conditions, especially due to high unemployment, especially among young people who remain in those percentages will not change the trend of the weak market. We never tire of reiterating that also for help to revive consumption also serves a full liberalization of the sales . Having to wait for the first days of January makes no sense, since no one will make purchases just waiting for the dates on which will start discounts “declared Rosario Trefiletti and Elio Lannutti. Adusbef and Federconsumatori provide a ‘handbook’ for those who wish to take advantage of balances from January 5 start all over Italy . Here are their tips:
1) Before the start of balances out the wholesale price of the products you want to buy, and if possible, photograph the figure with the phone. This way you will have a certain proof of the starting price, and you can evaluate the real convenience of the discount.
2) Do not stop at the first store you come across but compare the prices charged in several stores, trying to move towards products which have real needs.
3) Be wary of the cases covered by posters that do not allow you to see the goods and shops which apply excessive discounts, equal to or greater than 60% (a cheap balance should be around 40% discount).
4) Double check the card, which must be compulsorily reported, legibly , both the old and the new price, as well as the percentage of the discount.
5) From June 2014 merchants are obliged to accept payment with credit cards or debit cards through POS for figures more than 30 Euros.
6) The products must be in balance so late season, but for the current year and the seasons of the past years! The resulting products or inventory must be sold separately from those on sale.
7) Although the product change is not mandatory but at the discretion of the dealer, keep your receipt as proof of purchase. The receipt is in fact essential if Fallata goods or non-conforming, since constrains the merchant with the law relating to the guarantee of a replacement or refund of the amount paid.
8) Traders do not are obliged to make to try the clothes, but our advice is to be wary of stores where it is not possible to just try those leaders.
9) For problems or “buffalo” turn to police, municipal office for business or to an association of consumers.
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