Tim says goodbye to analog: presented the new single brand – The Messenger

It no longer makes sense to speak of fixed and mobile. “What is important today is to be free to communicate.” So the CEO of Telecom Italy, Marco Patuano sent retire the old brand Tim and Telecom Italy, now unified in a unique logo. Always white, blue and light blue colors, but disappear waves of analog.

Now the new integrated group, all launched new services, will be represented by an icon that resembles a red T and then white writing TIM in capital letters on a blue background. That is also the harbinger of a new role in the European scene, with lots of participation in industry consolidation, as would the number one former France Telecom (now Orange), Stéphane Richard? “On Orange there is absolutely nothing, I am struck by speculations that seemingly come from them”, he informs on the sidelines of the event the President Recchi, convinced that the “synergies are all to be proven.” Patuano also puzzled, however, you do not feel excluded with the Messaggero.it “no option in the future.”
 

Telecom Italy remains in Piazza Affari. The operation on the brand, “is not a denying the past,” points out the president, Giuseppe Recchi. But after twenty years from the birth of Telecom Italy Mobile, you had to turn the page and “refine the logo with our strategy: we want to be the California of Italy,” said Recchi. It is a “restart in style” for the company. Much more than just a new logo adds Patuano. Then he points out: “Telecom Italy is the corporate brand and remains in Piazza Affari. Because we are proud of our history. It is important to understand that it is not against Tim Telecom. Both contribute their best, the first with the innovation and the second with the strength. ” An operation of “synthesis”, in short, “reflecting a concrete phenomenon: the fixed-mobile convergence enabled by the Internet, the new device, the technology and digital platforms. We will be the best of Tim and Telecom Italy. “

Like any self-respecting baptism, after the maxi-presentation has already started the campaign with Fabio Fazio, Pif and Sir Tim Berners-Lee, the inventor of the World Wide Web). In the evening after the party at Palalottomatica with Mika and Lorenzo Fragola. Just to underline the thrust of the future. And not just when it comes to ultra-wideband and digital.
 

 13/01/2016 18:23:22

 © ALL RIGHTS RESERVED
 

 
 

BECOME A FAN OF THE MESSENGER