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This article was published on January 9, 2016 at 16:58.
The last change is the January 9, 2016 at 18:03.
The Japanese brewer Asahi formalize ‘the next week an offer to purchase for Peroni and Gröschl, two brands that are part of the empire SabMiller. It ‘a report in the Japanese newspaper Yomiuri. The British SabMiller and ‘about to be acquired by Belgian Anheuser-Busch InBev, in a fusion of more than 100 billion dollars that will pass’ to the annals of history as one of the largest, and therefore intends to cede some of its European subsidiaries to avoid problems with the antitrust Brussels.
According to industry sources, the Italian group will be removed and the Dutch in virtue ‘of relatively small size and the strong roots in their home market, which make companies more’ attractive to potential buyers.
> On the basis of EBITDA (earnings before taxes, interest, depreciation and amortization) as declared by the two companies ‘, the total market value of Peroni and Gröschl and’ of about two billion dollars. Asahi, Yomiuri reports, would be ready to put on the plate $ 3.4 billion, a figure that would make the largest acquisition ever made by a company ‘Japanese in the beverage industry, surpassing the $ 3.3 billion with which Kirin Holdings was awarded in 2009 the Australian Lion Nathan.
Peroni was founded in 1846 in Vigevano by Francesco Peroni and was taken over in May 2003 by SabMiller, who purchase ‘an initial 60% to $ 246 million before increasing to 99.8% in February 2005. The arrival in the stable SabMiller allowed Peroni to expand its presence abroad, especially thanks to the premium brand Nastro Azzurro. Of the 4.8 million hectoliters of beer produced by Peroni (with barley grown to 70% in Italy) year after year about 1.3 million are being sold across the border.
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