Saturday, January 2, 2016

Winter sales to off you today in four regions – Rai News



The moment that many are waiting with trepidation is coming: the first regions of Basilicata, Campania, Sicily and Valle d’Aosta. On January 5, the rest of Italy.

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Rome The time that many are waiting with trepidation is coming: the winter sales starts today in four regions, Basilicata, Campania, Sicily and Valle d’Aosta. On January 5, the rest of Italy.

According to estimates from the studies of Confcommercio each family will spend an average of 346 euro, 3% more than last year: “The balances are important occasions for consumers hunting of the deal – says Renato Borghi, President of Italian Fashion Federation-Confcommercio – For traders are more fundamental to give continuity to those small, almost imperceptible, signs of recovery for their coffers. With this sale, increase revenues, but decrease the margins. Our estimates sales in balance expect an average growth of 3%. We need strong signals now and support policies and boost consumption in stores that are abandoning the streets of our towns. “

According to the survey on balances carried by Confcommercio and Format Research increases the percentage of consumers who will buy products on the occasion of the winter sales 2016: 55% versus 51% in January 2015.

Preferences They go as usual to clothing (94.1%), footwear (72.8%), accessories (30.7%) and underwear (26.4%). Down slightly sporting goods (17.7%) and leather products (17.5%).

It is mainly women waiting to buy any type of product, then consumers over the age of 45 years, residents in large metropolitan areas and in the South, families. According to the study increases the percentage of consumers who feel protected in their purchases to balance rose from 62.1% in 2015 to 65%.

As for the companies the vast majority is opposed to liberalization of the balances and promotional sales. Nearly 73% of businesses believe that promotions free first the balances would damage sales for December. Nearly four companies in the retail in five say they agree with the proposal to postpone the starting date of the winter sales in late January.

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