TripAdvisor in trouble because of a hefty fine that l ‘ Competition Authority and the market has inflicted as a result of the numerous reports received about some irregularities that would have occurred at the site. The famous portal which in practice is one of the most famous and important in the world regarding the reviews of its users about hotels and restaurants, will have to pay a fine of about half a million of euro for commercial practice incorrect. The result of this decision would be the poor controls on many of its reviews in which the contents would be overly emphasized and not always would present the trappings of the truth and in th is way they may also mislead the consumers .
The reports came in regard to ‘ Antitrust have been a lot especially from individual consumers but also by the federalberghi and especially from ‘ National Consumers Union. In fact, for the’ antitrust the tools and procedures used by TripAdvisor in order to check the veracity and authenticity of the reviews written would be very sketchy, this would result in inaccurate information or even misleading as a result of the many false reviews uncontrolled, causing a substantial injury to consumers which may be convinced by the same things untrue.
Therefore, the ‘Competition Authority requires the portal to remedy the contestation and comply with the rules of the code consumer currently would be violated in some of his articles, from the behavior of the site due to some of its reviews, which could mislead a large number of consumers about the actual quality and characteristics of the product reviewed. TripAdvisor will have at this point 90 days of time to comply with the directives of the Antitrust and communicate what it intends to do to change the state of things might otherwise reach more and more heavy measures . Finally, the fine 500 000 € will be paid within 30 days .
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