18:58 December 6, 2014
(AGI) – Rome, December 6 – Christmas time gifts. The arrival of the first weekend of December – and the Immaculate Conception – establishes the official start of the holidays’. But thanks to the crisis and the fact that only an Italian on two ends meet, this year 13% of Italians – more than 6 million people – will buy not ‘present for if’ or for their family and 71% will try ‘the useful gift. And ‘what emerges from a survey of Confesercenti-SWG on upcoming holidays’ which shows however that 96% of Italians will buy’ at least one gift.
In any case, in this first weekend around Christmas, Italians are divided into two categories: those who perceive the thirteenth will buy ’2.6% more’ of those who can not rely on mensilita ‘additional. Also because ‘the crisis continues to be felt: in 2014 only one Italian in two (51%) do it to get to the end of the month, while 36% can not pass the third week and 13% the second. Seven years ago, the percentage of Italians who claimed to have enough income for the entire month was 64%, more than 6 million people in more ‘.
No wonder, then, that this year almost all ‘of the respondents – 92% – said they had reduced some expenditure. In 2007 the share stood at 67%. The cuts have invested the expenses of every day, but they also reduce the costs of needs’ practice: 15% say they have saved on fuel, 11% – more than 5.2 million Italians – on food goods. Almost twice compared to 6% in 2007.
One of the discriminating on consumption seems to be precisely the thirteenth: who perceives the thirteenth mensilita ‘will buy’ 2.6% more ‘the average of all Italians. The gap is particularly evident in the purchases of toys, reported by 52% of our fellow citizens with the thirteenth mensilita ‘compared with 48% overall, so’ as also in clothing (56% vs. 51%) and household appliances (29% and 26%).
But above all there will be ‘a small boom of perfume: 34% in 2013 jumped to 38% in 2014, even to 42% for those who take the tredecisima. Who still makes gifts will spare ‘especially on gifts for family and friends, both indicated by 18%, followed by the partner (9%). But only 5% will reduce ‘expenses for gifts for children, the same percentage as in 2007: the crisis has changed the Christmas of adults, but Italians try to keep away the party for the most’ children.
It will spare ‘even on trips (15%) and expenses / gifts for themselves (16%). 4% will not do ‘any gifts. Regaleranno to children is especially useful gifts, such as clothing, chosen by 43% of respondents. 31%, however, will donate ‘to small games of the past, while 12% will be oriented’ technology.
CONFESERCENTI, CONSUMPTION STILL ONLY 2% SPEND MORE ‘
This Christmas consumption will remain practically stationary: only 2% of Italians – 960mila people – will spend ‘more’. And ‘what emerges from a survey Confesercenti-SWG. The sentiment of traders is moving towards a Christmas stagnant for almost half ‘of the entrepreneurs of the trade (48%) the results will be in line with those of 2013, while the rest and’ divided between those who can see an improvement (24% ) and who further decline (28%).
The Christmas holidays are still an important moment for the trade: in this period focuses on average, 24% of the annual turnover of the shops. The gifts you buy especially among large commercial structures, which will travel ’40% of Italians, a figure down 10% compared to the periods prior to the crisis. 31% will rely ‘small shops or markets, while 23% – almost one in four Italian – will buy’ gifts online: ‘more’ than three times the 7% recorded in 2007.
Finally, among Italians remains strong tradition of the Christmas tree, chosen in 2014 by seven out of ten Italians: 33% will ‘only the tree, while 39% will join him’ to the traditional nativity scene, chosen as the only decoration by a further 6 % of respondents. A 12% put ‘only a few Christmas decorations, while 10% will not do’ any decoration.
Nearly two million Italians in more ‘of 2007, when the share stood at 6%. The gifts you buy especially among large commercial structures, which will travel ’40% of Italians, a figure down 10% compared to the periods prior to the crisis. 31% will rely ‘small shops or markets, while 23% – almost one in four Italian – will buy’ gifts online: ‘more’ than three times the 7% recorded in 2007.
Finally, among Italians remains strong tradition of the Christmas tree, chosen in 2014 by seven out of ten Italians: 33% will ‘only the tree, while 39% will join him’ to the traditional nativity scene, chosen as the only decoration by a further 6 % of respondents. A 12% put ‘only a few Christmas decorations, while 10% will not do’ any decoration. Nearly two million Italians in more ‘of 2007, when the share stood at 6%. (AGI) –
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