Tuesday, December 29, 2015

He runs sparkling wine in the world, but the champagne remains a mirage – DiariodelWeb.it

BOLOGNA – In the world you are drinking more and more “bubbles” , and also Italian sparkling wines, such as Spanish, see increase its sales abroad, even if French ones make more. According to estimates of Nomisma 2015 will close with an 8% increase in export volumes (15% for the values) of “sparkling wines” : the top seller is the Italian one with over 2, 7 million hectoliters, with the French and Spanish 1.8 million with 1.6 million; unbridgeable gap in value: 990 million euro for our against 3 billion of value for those beyond the Alps.

The Monitor Nomisma Wine exports in 2015 of “sparkling wines” of Italy, France and Spain indicate a joint growth over the previous year by 8% in volume and 15% in value, with the highest increases for Italian products, which rose from 840 million Euros to about 990 million worth export. Even in the face of this progress, the gap with the more “noble” sparkling French remains huge: exports of transalpine cousins ​​should reach 3 billion euro, of which over 2.7 billion thanks to Champagne. Much more detached Spain, with about 420 million euro of sales across borders. Among the reasons for this gap are the average prices for exports: 17.1 EUR / liter for French (25.3 euro / liter in the case of Champagne) against our sparkling 3.57 (3.59 € / liter for Prosecco, 3.42 euro / liter for Asti) and 2.55 of the Spaniards (3.11 euro / liter Quarry).

“The world is mainly due to if sparkling wine consumption are growing – explains Denis Pantini, head of Nomisma Wine Monitor -. Only in the last ten years, the consumption of sparkling rose by more than 30% versus a percentage that, with regard to the wine as a whole, has not gone beyond 5%. Simultaneously, international trade also grew by more than 60% in value and exports of Italian sparkling wines went well beyond this performance: +242% “.

The trip Italian exports was the case with the economic crisis: looking more and more quality products but at lower prices, consumers have turned their attention to the Italian sparkling at the expense of the French. “Until 2008 – continued Pantini – the amount of Italian sparkling wine exports were less than 70% of the corresponding French and then succeed in overtaking the following year and get to close 2015 with volumes equal to one and a half times those of sparkling Bleus’ .

About 80% of the quantities exported from Italy refers to sparkling Dop, in which the role of lead actor falls to Prosecco. He has instead suffered the Asti that, on the contrary, since 2009 it has decreased in volume sold across borders by over 30%. The markets where the Prosecco is experiencing a real boom are the UK, the US, Switzerland, Canada and the Scandinavian countries and the Asti is undergoing a reduction in sales mainly in Russia, Germany, USA and Japan.

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