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This article was published April 22, 2015 at 08:54.
Ferrero relaunches its role in corporate social responsibility but also that of a virtuous business model. The multinational confectionery confirms the strategy to achieve by 2020 ten objectives of sustainability: some have been centered, as 75% energy self-produced, 100% of palm oil certified as sustainable and segregated, 100% of eggs from hens grounded in respect of animal welfare. Others will be achieved by 2018, as the extension of the program to 30 countries Kinder + Sport. And still others by 2020 as the 40% reduction of CO2 emissions, 30% of the missions of greenhouse gases, the goal of 100% cocoa and sugar cane certified sustainable.
Ferrero presented the 2013 Report of Corporate Social Responsibility: entitled “Sharing values to create value.” “In the history of our country – said Francesco Paolo Fulci, Chairman of Ferrero SpA – Adriano Olivetti was the forerunner of corporate responsibility but Michele Ferrero was the one who has implemented, since 1961, and in full, this philosophy. From small bus that collected the employees in the Langhe we moved to social enterprises of Ferrero in emerging countries: it has been done a long way. And now under the leadership of John Ferrero path of corporate and social Ferrero continues. ” Ferrero has recently built a nursery to serve the Indian factory in Baramati, a kindergarten and a primary school in Cameroon in South Africa that can accommodate from 200 to 700 boys.
The director of the Sole 24 Ore Roberto Napoletano pointed out: “It’s nice to see that a global company like Ferrero group maintains strong roots in its territory and to pursue the goal of social enterprises in emerging countries: confirmation that something important has been done. “
According to economist Mario Deaglio, Ferrero is” a model that incorporates the best qualities of Italian, although the company does not pretend to make a role model. Accountability to stakeholders and the utmost respect for the workers, so as to have the labor relations based on the utmost tranquility. “
On the sidelines of the conference, Fulci, said that” there is a problem of succession in Ferrero because it was already happened 20 years ago. ” As for the potential sale of the group d’Alba, Fulci said to be “authorized by the family to refute as unfounded the idea that you want to sell. Are others that we hope. Ferrero only sells to its customers. ” On the subject of acquisitions, Fulci said that Ferrero is “glocal company because it operates in 200 countries but is also deeply rooted in the territory of origin. Acquisitions must know how to do a grain of salt . If you acquire companies with high added value, good. Otherwise better stay away. “
The group Ferrero is one of the big world of confectionery with 20 plants: Ferrero International turnover of about 8.4 billion (+ 5.6%) with a profit before tax of 907 million. The multinational Alba is not only that of Nutella (which also invoice 1.7 billion), but also of Rocher, Tic Tac, Kinder, Fiesta and many other successful products.
The social responsibility of Ferrero is based on four pillars: the activities of the Ferrero Foundation which takes care of ex-employees Ferrero; care quality and safety of food products; develop the program “Kinder + Sport”, in support of the sport; the activity of social enterprises with the poles operating in India, South Africa and Cameroon with 2,739 employees, 9% of the entire group.
The group Ferrero will participate in Expo 2015 as the official partner presenting eight installations that, in the event finished, will be transferred to one of the countries where the company operates with social enterprises. The modular structures are reassembled to become a primary school, an educational center or a place for the community. “Ferrero – concluded Fulci – did not fail and will not fail to do its part for the success of the Expo with a serious effort.”
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