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This article was published on 18 September 2014 at 08:43.
He arrived in Genoa “app” Uber, which connects directly to car drivers and passengers, creating a transportation measure. After the launch of the service in Milan and Rome today will be the official debut in Genoa. But already a few days in Genoa taxi drivers are on alert, announcing the battle. And the City Council is considering whether to proceed with legal action by focusing on the non-payment of licenses.
In the meantime, however, Uber pulls straight. Its leaders have decided that the ideal approach to Genoa is the solution Uberpop, ie, the low-cost version of Uberblack (which, again via the app, contact with car license NCC, ie rental with driver). In her declination more cheaply, the application allows those who have a car suitable to subscribe to the service as a driver and route to share costs. Who should get around the city can then activate the app, which will send the request automatically to the closest driver. At that point, the user will receive the incoming data of the car (model, driver’s name, photo, number plate) to facilitate identification. Uber also guarantees a transaction plotted, managing the payment online through credit cards or paypal.
“We chose Genoa as the third Italian city where launch the application – says Benedetta Arese Lucini, general maneger of Uber Italy – after an analysis of both the territory and the number of people who, in the Genoa area, have opened up our app despite the lack (until today, ed) of the service. And then the city is changing: there are many students, academics, foreign workers and commuters who need to travel and have no problems getting on a car with others. Genoa also has a large port and is returning to be, with the upgrading of the railway, one of the most important nodes in the network that connects Italy to Europe. In short, the city must also be smart in mobility. “
As for prices, with Uberpop a classic journey as a center-airport cost about 11 euro. “And if you take the step together with other friends – continues the Arese Lucini – you can get to pay about 2 euro a head.” The young manager also points out that “Consumers Association estimates the annual cost of a car to its owner, around 7 thousand euro. That is about 580 euro per month. This means that, counting an average cost of 7 euro for a run made by Uber, if they can do 83 to equalize the cost of a car. “
Arese Lucini also explains that, after Genoa, Uber will aim to land in other Italian cities of the North, before the end of the year. With the Ligurian capital, as has been said, there are three areas currently covered in Italy, while in the world are 200 (of which 100 in the United States, where Uber was founded in San Francisco), in 50 different countries.
“Among our goals – added the manager – is also to improve the sustainability of cities: the car today in Italy are used an average of an hour a day, carrying an average of 1.6 people . Through our app we intend to optimize the use and capacity of cars on the road. “
With regard to the allegations by taxi drivers, the manager points out that Uber” is challenged by a restricted number of taxi drivers. The work we are trying to do, which will, in the future, to have fewer private cars on the streets, will bring more jobs to taxi drivers. We believe we are complementary to them. So much so that, in some countries, we have also activated the service Ubertaxi, aimed right at the taxi drivers. We have proposed in Milan and also propose to Genoa. ” As regards, then, the will of the Municipality of Genoa legal action, the Arese Lucini reminds us that “the court of Frankfurt in Germany had blocked the app; but in recent days has gone back on that decision, deciding to leave work until a final judgment is issued. In addition Salvatore Rebecchini, the Antitrust Commissioner, has just declared (Radio 24, note) that Uber must be able to operate in Italy. A green light which we consider an important step forward. “
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