Stefano Rebaudo Maranello (Reuters) – Ferrari will remain Italian, a mark which protect exclusivity, so as not to mix with the mass market production of Fiat-Chrysler. Sergio Marchionne, who, succeeding in driving Montezemolo Maranello on 13 October, brings to a Wall Street Fiat-Chrysler totally under his management, he wanted to reassure the press conference with Montezemolo on the fact that Ferrari little will change. As for the expectations of the listing of the house of Maranello, returning periodically on the market and have intensified in recent days, the answer remains the same as always: “To date, there are no plans” in this sense. “And in any case, the decision would be up to the board of directors.” In response to a question about the risks of ‘Americanization’ Marchionne said that “Ferrari is Italian born and die,” and then denied the idea, dear to the analysts, a pole with Alfa and Maserati. “It will be part of the luxury, but must remain a separate brand.” Fiat-Chrysler in Italy aims to create a center of luxury with Alfa Romeo and Maserati. The new production Maserati has started successfully for over a year and we are still awaiting directions on the top of the Alfa Romeo range. “We want to protect the integrity of reality Ferrari and not pollute it from the system automotive mass market,” says the CEO of the group. In order to limit the production of 7,000 cars per annum, secured by Montezemolo, “will be raised gradually,” but only to meet “the growing demand from emerging countries,” said Marchionne, putting himself in line with the previous strategy. strong man of Ferrari,” will be the CEO Amedeo Felisa. “ On the subject of Formula One, the subject of recent criticism Montezemolo, it is essential to win and will get first-hand how much to the engine, which has been shown to be unable to withstand the competition. Read more …
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