the MILAN - Moves the Nra about the climbing of Vivendi Mediaset. The Authority that regulates the market of communications has taken a position on the possible integration of the company of Cologno and Telecom Italia, Vivendi is the leading shareholder with a share of 24%.
“After a preliminary analysis on data from 2015, Telecom is the main operator in the electronic communications market, with 44.7% of the prevailing market of the tlc, while Mediaset reached in 2015, a share of 13.3% of Sic,” says the Nra, noting that “these data show that operations designed to concentrate the control of the two companies (in the head of Vivendi, ndr) may not be prohibited” . And he adds that it will proceed to acquire all the information to verify compliance with current legislation.
the position of The Nra emerges at the end of the day, after on the Stock exchange are already taken the ones that in technical jargon are called the “taken the benefit” on the title Mediaset, which is heated in the last few days, going from 2,7 euro, December 12, at 3.8 yesterday. Today, after a similar leap, some investors prefer to sell the action of the Serpent, and maybe bring due to a hefty capital gain (The title today). A gain of the flash generated by the battle between the Berlusconi family, activated through the holding company Fininvest, and the financier breton Vincent Bolloré, who has armed his Vivendi, for the control of the television stations of Cologno. The group, the transalpine has led to 20% of the share capital of Mediaset, with a flurry of moves in quick start on Monday with the official announcement of a share of 3,01%. On the other hand, Fininvest, has perched near the 40%, the threshold that for the next few months, not to exceed less than to launch a public Bid on the entire company.
The ex-knight was autosospeso), Silvio Berlusconi, is out with a note that blamed Vivendi to be hostile. A clear message inside as well, when he specified that his family is “compact” and has no intention of being the “resize” in the entrepreneurial role. Hands down, therefore, from the media empire. That as well is taken seriously assault by the French giant, whose intentions remain to be deciphered. In the first communication of Vivendi, one where the output out with the position of 3,01%, the group has made a preamble recalling the agreement shipwrecked on the sale of Premium and the industrial strategy that could be born from the union of the two forces. But it has also specified that the then hope of arriving at a quota between 10% and 20% (then achieved actually in the next few hours) was a “starting point”.
From Arcore have made it known in no uncertain terms that she is not a hostile takeover that you start a industrial relations. And also the government took the word, defining inappropriate, the French approach to one of the greatest bands in the Italian media. Now even the Nra has raised its barriers. On the financial front, Fininvest counts on the work of Intesa Sanpaolo and Unicredit: “we Support Mediaset in this operation. We certainly have a relationship with mediaset and we are close to them. Italian companies should remain such,” said the ceo of the Ca’ de Sass, Carlo Messina, to the presentation of the first nursery at the hospital Regina Margherita, Turin, italy.
in The background, there is still the need of everyone to find a way to stop the advance of new producers and distributors of content such as Netflix, and to secure a return on the large investments made on the pay-television (starting with the rights of football of Premium). The game may also cover Telecom, which today is purchased at Piazza Affari. Vivendi is the reference partner of the company, Tlc, and the puzzle of the enlarged sector to the media may affect you. “We have nothing to do with the operation, Mediaset Vivendi, in any form, either direct or indirect,” said Telecom Italia chairman Giuseppe Recchi, on the sidelines of an event. “We are totally unrelated to this matter”, he added.
The feeling, net of the interventions of the power of attorney is that the call-and-response between Berlusconi and Bolloré will last a long time.
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