Verizon buys AOL for $ 4.4 billion, target mobile advertising – The Messenger

For Mark Zuckerberg and Larry Page this morning was not a great awakening: Facebook and Google will have to contend with a new insidious competitor in the field of video advertising online now that the US broadband provider Verizon has acquired AOL.

The American AOL, one of the pioneers of the Internet, with Time Warner 2000-2009 (theirs was a colossal merger as disastrous), owns portals such The Huffington Post and TechCrunch, but this was not the driving force behind Verizon to pay $ 4.4 billion. A throat to make telecoms giant is the advanced technology for the automatic sale of AOL’s online advertising and the supply of high-quality movies. Verizon’s goal is to offer a video service with free and paid content designed specifically for mobile devices.

Since 2009, ie since Time Warner decided to spin off AOL, the multinational led by Tim Armstrong has focused on media and digital marketing. Even Verizon, which now has a market capitalization of 200 billion dollars, while Apple and Google worth 365 728, has long been looking for a new identity, aware that the power of physical communication networks (as written by Wall Street Journal) is disappearing.

The union of these two giants is waning seconds someone will give birth to the largest companies and mobile video in the States. “This acquisition supports our strategy to provide a connection cross-screen for consumers and advertisers,” said Verizon CEO Lowell McAdam. “The audience is shifting to mobile, Verizon is one of the largest mobile operators in the world,” added the confident CEO of The Huffington Post Jimmy Maymann.

In an official Verizon explained that this will fulfill a significant step forward in building digital platforms and video, which will fuel the future growth of the corporation, and that the transaction is strategic for the activities of the company in mobile video and LTE in the over-the -top video.

The agreement is also in support of the Internet of Things platform of Verizon. The new TV service streamed to smartphones and tablets announced by Verizon in recent months should be operational this summer in the US (the content pack provides short programs, news, music and video on demand). A year ago, Verizon had taken the smart TV platform OnCue Intel.

 12 May 2015 19:30 – Last Updated: 19:44

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