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This article was published on 14 October 2014 at 15:08.
The last change is the 14 October 2014 at 15:16.
Italy depopulated in the East. . According to a recent study by TripAdvisor site traffic, travelers from Singapore, India and China show the largest year-over-year growth of interest to Italian destinations. The study also shows which countries are writing the more positive reviews about the hospitality business such as Italian and Italian regions have better housing rated on TripAdvisor. Singapore, India, China and Japan are the four markets that have shown the most significant growth of interest toward Italy in terms of share of their sessions on TripAdvisor, which include views of Italian destinations. This means that Asian travelers are showing a healthy increase of interest in Italy and markets will be inbound soon will head for hotel and B & B, B Italians, as we read in a nite TripAdvisor.
It is also interesting to note that although some countries are not so high in the ranking in terms of overall traffic to destinations on the Italian site, their research on Italy account for a significant percentage of their total assets on TripAdvisor. For example, Switzerland is seventh with regard to the markets that carry more traffic towards Italy on TripAdvisor but 14% of the total assets of Swiss travelers on their site is represented by a display of Italian destinations. As for the reviews, they are travelers to the United States and Malta to be the most favorable in comparison to Italy, having given to the Italian business an average score in the reviews of 4:41 last year. Even Israelis (4.39), Canada (4.36) and the UK (4-35) have awarded high scores to the business of the Bel Paese on TripAdvisor. The Russian travelers have become much more active instead reviewers during 2013, increasing by 257% the number of reviews written about Italy; immediately followed by Brazilians (70%) and Argentina (43%).
The study, as well as analyzing traffic patterns of users, reveals what are the Italian regions to have the best rated accommodation in the last 12 months (September 2013-September 2014) according to the scores given by other travelers in the Reviews.
At the same time it must be stressed that Asian tourists are offsetting – on the front of shopping – the decline in demand of the Russians, caused by the sanctions for the crisis in Ukraine.
For the first time in six years, the European market has a Tax Free Shopping growth below expectations, remaining stable at the level of last year in the first nine months of 2014 the decrease in purchases of Russian tourists, direct consequence of the weakening of the ruble and the delicate political situation that the country is going through, it weighs on the dynamics of shopping in all major European cities, according to estimates by Global Blue, a company specializing in providing services related to foreign tourists shopping yearly meeting with the Centre Altagamma.
The market for Tax Free Shopping in Europe worth 40 billion euro and 72% of this is concentrated in four countries, namely France, Britain, Italy and Germany. If the first nine months of the year, France is still the favorite destination of globe shopper outside the EU (23% of purchases tax free), followed by the UK (18%), Italy securely holds the third position in the ranking of countries Europe’s most appreciated by international tourists, with 16% of the total tax free purchases. Closes ranking Germany, which accounts for 15% of the market of the Old Continent. Starring in the first nine months of this year are Chinese tourists, accounting for 27% of the Tax Free Shopping European and grow del’11% compared to the same period of 2013 Russians mark a decrease of 12%, but retain the second position among the top spenders in Europe. They also reduce purchases of Japanese (-15%), mainly due to the negative effects of the change, and grow to surprise tourists from Kuwait while representing only 3% of the tax free in Europe, recorded a jump of 19%, well beyond expectations.
To analyze in more detail the dynamics of shopping tourists outside the EU, for the first time Global Blue and Bain & amp; Company have developed a common factor together with their respective powers and have observed the gradual shift of purchases to the defined segments ‘Premium’ and ‘Mass’. On the basis of joint analysis, the decline in the segment ‘Luxury’, as a whole, is also due to the different behavior of the various nationalities of globe shopper. If Chinese, Japanese and Americans still appear to be very interested in the world ‘Luxury’ (respectively 71.43% of the Chinese, the Japanese and 78.65% of the 66.44% of Americans show this preference), emerges a clear orientation Buying ‘Mass’ by tourists in the Middle East (58.05%) and Russians (40.63%).
forecast for 2015 sees the resumption of Tax Free Shopping with growth of between 3% and 5%, driven mainly by the Chinese for which is expected to increase between 5 and 10 percentage points. According to Global Blue, is also expected to slow down the decline in purchases of the Russians, which at best could be lower than -5%.
According to Global Blue, Chinese tourists today still represent the most significant opportunity for the development of trade and tourism in Europe, considering that the Old Continent and in particular Italy are preparing to host the next World Exhibition in 2015, which will lead to Milan over 3 million visitors outside the EU, of which a million Chinese. “The World Exposition is an opportunity not only for Italy, but throughout Europe. The way ahead is to attract the globe shopper and think for their courses more widely, making sure to maximize their presence during and after Expo 2015 “, tells Pier Francesco Nervini, VP International Key Accounts to Global Blue Group. “The Chinese have traditions and customs often very different from ours, but they prove to appreciate the peculiarities of European culture and are very attracted to our city. It should intensify the proposed itineraries rich, immersive, relying on a mix of services dedicated just to Chinese tourists, shopping and promotion of excellence of individual territories. “
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