Bernardo Caprotti, the founder of Esselunga disappeared yesterday, was born in Milan on 7 October 1925. The scion of a family of industrial, textile, diploma at liceo classico and degree in Law, at the end of the studies for the United States, encouraged by his father who depends on him to carry out his work in the cotton industry and textile machinery. The young do not spare: he rolls up his sleeves and worked in the assembly line including carding machines, spinning frames and looms, but he also wears the jacket, to go to the stock exchange cottons of Wall Street. A year of hard work, at the end of which back in the Brianza area and begins to work in the factory of the family, recalls ADN-Kronos.
The adolescence in the United States
The death of his father, which occurred in the summer of the same year, port Caprotti at the helm of the company. Until, in '57, comes the opportunity to climb on the shelves of the large distribution. the Nelson Rockefeller, the grandson of the famous founder of Standard Oil, he wants to open a chain of supermarkets in Italy. The american businessman makes contact with the brothers Brustio, the top of the la Rinascente department store, but Marco Brunelli Guido marvel comics, the brother of Bernardo, listening casually to the conversation between Rockefeller and the Italian manager in the lobby of a hotel in Sankt Moritz and manage to blow the deal at la Rinascente, which claimed the majority of the company’s future.
When Tornatore turned to 'The Wizard of Esselunga'
The Supermarkets Italiani Spa opens its first supermarket in an ex-garage in viale Regina Giovanna, Milan. The chain of stores would be taken soon the name of Esselunga. The brothers Caprotti Bernardo, Guido and Claudio) detect the 18% of the group, the share that Rockefeller wanted to allocate to the Brustio. As shareholders, also enter the family Crespi, with 16%, and Marco Brunelli, with 10%. Four years later, the entrepreneur brianza detects 51% of the shares of the Rockefeller, paying out four million dollars. It is the first step towards the abandonment of the textile industry. Since 1965, in the economic boom of the Beautiful Country, Caprotti is dedicated only to distribution, but are also the years of conflict with trade unions. The associations of the workers get wage increases, but, according to them, a shift is inadequate for the retail. The clashes continue for twenty years. In 1988, marvel comics, wins the arm wrestling with the support of the white collar workers of the company: go home at 904 workers on 5.684, and the company opens its first automated warehouse, with a bar code reader at the tills, which allow us to keep operating the point of sale and the distribution chain, even in the shortage of labor.
The long war Caprotti-unions
The structure given to the group Esselunga since 1996 triggered a judicial disagreement between Bernard and sons, Giuseppe and Violetta. The story takes the stage for years in the courtrooms and ends in February with the ruling of the Supreme court, which rejects the use of the children. On September 21, 2007 in Milan, presents his book, titled 'the Sickle and the shopping Cart'. In the text, marvel comics, tells of the obstacles to the expansion of its group in the regions 'red', accusing the Coop local of serious misconduct, commercial, in addition to plots are indissolubly bound with the policy. The volume gives life to a long battle in the courtrooms to the blows of the complaints and requests of maxi remedies. In 2011 the court of Milan sentence Esselunga to indemnify the Coop and the withdrawal of the pamphlet by the market, owners of reiterarne the publication and to disseminate their content. However, the judge of the first civil section of the Milan Court of Appeal receives the suspension request presented by Esselunga, as against the previous judgment and, pending the judgment of the second degree, the book is being reprinted and redistributed in the commercial circuit. Great also the passion of marvel comics for the art. In 2013, formalizes the donation to the Ambrosiana art Gallery of a painting of the SIXTEENTH century, purchased in January 2007 by Sotheby’s for 440mila dollars. It is a face of Christ, attributed to the painter Gian Giacomo Caprotti, a well-known artist like Salaino, or Sali, workshop, student, model and friend of Leonardo da Vinci.
No comments:
Post a Comment