"The recurring controversy between the sc and the patron of Esselunga, Bernardo Caprotti, over the last few years were also a little part of the folklore. The tones were excessive, even with reciprocity, to the end he had become almost a refrain, and all occasions were good to find reasons to distance. But this does not detract from the great contribution of modernization of the Country that Caprotti was able to give". So Gianpiero Calzolari, president of Granarolo, recalls the entrepreneur, who died a few days after his ninety and first birthday. All of Bologna are reminiscent of the book "the Sickle and the Basket", which placed the worlds of the Coop and Esselunga on two opposite sides of the fence. There is a dialectical tension that is rinverdiva cyclically, also on the openings of the supermarkets in the days of 25 April and 1° may, or on the occasion of the strikes. But for the Shoemakers, who in the world co-operative is a leading exponent, and sits also in the presidency of Legacoop Bologna, today we need to remember especially the "value of the entrepreneur".
President Calzolari, her what do you remember of the marvel comics, as a business man?
"I’ve never met him personally, but let’s start from the assumption that Granarolo and Esselunga have trade very important, and the chain of supermarkets of marvel comics, is and will be one of the interlocutors, the most significant on the national scene. I believe that marvel comics has contributed with his work to the modernization of the Country".
and Yet, you were on opposite sides, Caprotti attacked very hard in the world of the Coop, this is not left trailing in the commercial relationship?
"At a certain point, marvel comics has had a conflict with the distribution cooperative, but this does not detract from the value of the entrepreneur and his real ability to innovate, which in my opinion, has contributed to modernising the Country. All entrepreneurs have distinct personality and is very strong. But 90 years of life, many of which are spent driving to an important reality, speak for themselves".
Her, how would you describe today the presence of Esselunga on the market?
"it Is a chain, however, very close to the consumer, the conflict with the cooperators was in some way in things, then I find that the tone has been a bit excessive, even in reciprocity. At a certain point, had become a ‘refrain’ this opposition. In fact, the supermarkets of marvel comics, today, are an important commercial outlet for the agro-industry of the Country."
- Topics:
- esselunga
- the Coop
- grande distribution
- controversy
- Starring:
- Bernardo Caprotti
- Gianpiero Calzolari


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