“Vivendi Forever.” has no doubts, and to the vice president of Mediaset, Pier Silvio Berlusconi, who will be the partners of Alfa Romeo in the years to come. Will Vivendi, a French company that controls Canal Plus and Universal Music. The group, which belongs to the French financier Vincent Bolloré, hopefully, in turn, thanks to the content that Mediaset is able to produce to grow in the crowded internet TV market. Yesterday evening a board of directors of Italian companies has sanctioned the agreement defined “strategic and industrial.”
The agreement, strongly backed by Pier Silvio Berlusconi, provides a cross-passage of shares by 3.5% between the two companies and the simultaneous sale by Alfa pay-TV Mediaset Premium. “It’s an agreement that we are very satisfied, looking at future developments of an industrial nature,” – said Pier Silvio Berlusconi. The to immediately puts his hands on, explaining that “the family has no intention exit the TV industry.” Mediaset does not pass, then the hand. Indeed, the move is made to strengthen the strategies in an environment not only nationally but internationally. “We have the will, and I say this with absolute conviction, to invest and push – says Pier Silvio Berlusconi Proof of this are investments in radio, books and Banzai. It is a first step towards European opening. ” For the moment, however, the CEO of Mediaset will not sit on the board of Vivendi. As the agreement the French company and the holding company of the Berlusconi family will sign at closing, expected by 30 September, a pact to regulate purchases shares in Mediaset. In the first year of signing it, Vivendi will not be able to buy shares in Mediaset while in the second and third purchases may not bring it to exceed 5%. Fininvest, however, be free to make purchases of Mediaset shares. Besides that Vivendi, Mediaset and its subsidiary RTI enter into a lock-up agreement that agrees not to assign, for 3 years, Mediaset shares and Vivendi on the subject of the exchange 3.5% of the capital. The latter will take place in two steps and will involve both Mediaset is Rti (which owns 100% of the premium). Mediaset will sell to Vivendi treasury shares for 3.5%, resulting in Vivendi securities equal to 0.54% of capital. RTI simultaneously sell 100% of Mediaset Premium in exchange of Vivendi shares equivalent to 2.96% of the French group. The Cologno group warmly welcomes the value created with premium thanks to the commitment and challenges incurred over the years. In terms of numbers 3.5% of the two companies has been estimated to the average of three months on the stock market: 893 million for Vivendi, 137 for Mediaset. The difference bridges the pay TV Premium, valued at 100% for about 756 million. Mediaset also regain the 11% share held by Telefonica before closing. “Satisfied also the CEO of Vivendi, which is also majority shareholder of Telecom with 24.9%, Arnaud de Puyfontaine:” This investment demonstrates our commitment and ties with Italy to create a leading pan-European group in the media sector and in content. ” In a statement the company had said that it has increased “its customers pay TV to more than 13 million conil Italian market that offers significant opportunities for growth.” Yesterday Pier Silvio Berlusconi has also added a few numbers on advertising: “The quarter ended with a + 3%, a figure higher than expected.” Mediaset Stock Exchange gained 5.3 percent.
No comments:
Post a Comment