In the first quarter of 2015 signs of improvement in advertising revenues. Channel 5 is more Italian in the commercial target, both in prime (17.0%) in the 24 hours (16.1%)
The Board of Directors Mediaset, which met yesterday under the chairmanship of Fedele Confalonieri ( in the photo ), examined the consolidated financial statements of the group Mediaset 31 December 2014 and approved the financial statements of the parent company Mediaset. In an economic environment still negative, the Group ended the year 2014 with a net profit of 23.7 million euro, an increase compared to the 8.9 million in 2013. Return the dividend to 0.02 euro per share. Net revenues amounted to 3.4144 billion euro (3414.7 in 2013). In particular, revenues in Italy totaled 2.4834 billion euro, compared to 2.5885 billion in 2013. In Spain, revenues amounted to 932.1 million euro compared to 826.8 million on revenues of 2013. Decisive Group the impact of advertising.
In Spain, where the economic recovery is already tangible, the gross television advertising revenues grew to 889.2 million euro (802.2 in 2013). In Italy, where he prolonged the recession, the gross television advertising revenues amounted to 1.9824 billion euro recording a decline of 3.8% on 2013 (2.0615 billion euro). The trend of the collection is still gradually improved during the year, recording a reduction contained in the last quarter to -1.3%. In Italy the dynamics of the advertising market in early 2015 confirms the gradual improvement compared to previous quarters. Although Nielsen data for January reveal a slow start, the advertising revenues of the Group dealerships showed signs of improvement in February and March stood at last year’s levels.
The market share of Mediaset in 2014 was 33.6%, slightly up on the 33.5% in 2010, the last year of the advertising market in expansion. EBIT was positive at 248.8 million euro (246.3 million in the previous year): in Italy, positive for 104.4 million euro (176.1 in 2013), in Spain amounted to 144.8 million of euro (70.2 million in 2013). Net debt, as a result of actions to reduce spending, fell for the fourth consecutive year, rising from 1,459 million in 2013 to 861.3 million in 2014. It is – said the company – the lowest level in the last seven years. The parent company Mediaset ended 2014 with a net profit of 37.1 million euro compared to 16.5 million in 2013.
During the year has increased in a tangible way the capitalization of the subsidiaries listed : Ei Towers + 21%, + 27% Mediaset España. In Italy ended the three-year plan 2012-2014 efficiency with results above the target originally set at 450.0000000 euro. The savings obtained in television broadcasting activities reached 631.2 million euro compared to the cost base of 2011. In the course of 2014 was approved a strategic transaction-oriented development: the transfer of the company ‘pay TV’ to the new company Mediaset Premium Spa , operational from December 1, 2014, which allowed the widening international shareholders: the Spanish operator Telefonica has acquired a 11.11 % stake in the new company. The Report on the estimate on the contribution, filed with the Companies Registry and containing the balance sheet at September 30, shows a total assets of over 2 billion Euros and a net for the only month of operation (December 2014) amounted to 8.7 million euro. As for the television audience, in an increasingly competitive European landscape, Mediaset improve the ratings compared to 2013 and retains leadership in the commercial target in both Italy and Spain.
In our country, Mediaset is a leader in the commercial target with a 36.1% share in prime time and 34.7% within 24 hours. Channel 5 has grown by 0.4 points in the 24 hours on the overall public and was the Italian network over the commercial target, both in prime time (17.0%) and 24 hours (16, 1%). In Spain, the television networks Mediaset España maintain leadership in the 24 hours with 30.7% share. Telecinco confirms Spain’s most popular network in total day (14.5%) and prime time (15.2%). In 2014, the Group made significant investments in sports rights, with the purchase of those in the Champions League as the exclusive rights for the years 2015-2018, and in new distribution technologies. Ended, in fact, with brilliant results the first full year of the offer of streaming content online Infinity . Debut with 8 million unique visitors to the website Infinitytv.it and 330,000 actual users who viewed in 12 months over 5 million pay content (films and TV series). Strengthened in 2014, the leadership of Mediaset video free visas on the web: 1.224 billion in the 12 months of the year, amounting to an average of 3.3 million videos viewed every single day (+ 62%). Were also achieved important results in the field of cinema, starting with The Great Beauty , Oscar for Best Foreign Film.
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