QUESTION few months and then, in the fall, Apple will launch its challenge to the world of cable television in the United States, leading to the homes of Americans many TV channels through the Web and her little Apple TV device. The game has just begun, but has already seen the company of Tim Cook to score a great result, by acquiring an exclusive (for three months) of HBO Now, the service of video on demand via the web the most famous producer of quality TV series American . HBO will offer its content online from April, for a subscription of just under $ 15, available for the first time without the need to subscribe to a cable operator.
Now the Wall Street Journal writes that the leaders of Cupertino are in talks with many other channels, to bring in the fall on the Apple TV a range of about 25 television brand of great appeal and give the American public a nutritious alternative to cable TV. Apple already offers on Apple TV and its mobile devices the app of the main television stations, HBO, ABC, CBS, and many others, but all have the app “companion”, which grant access only if you already subscribe to cable service (as Sky Go in Italy).
The new offer on Apple TV would, as is already the case of HBO Now, completely detached from household subscriptions and allow then to those who have the power to have a ‘ interesting alternative. Alternatively, of course, is also offered by other companies, most notably the Sony with its Playstation 4 (but also with the previous model), Amazon with its Fire, Microsoft with the Xbox, or other devices such as Roku and Sling, which for some time as they move to the front of the Apple TV via the Internet.
Apple, however, takes the field with his strength and try to play the card of exclusive content to win customers, even if only for three months. How so? The three months in question are those in which HBO programming will the new season of its most successful series, “Game of Thrones” and those responsible for Apple believe, probably correctly, that a large part of the public who did not have access the series because the proposal on the cable, may choose to subscribe to the new online service right on the success of the series. Considering moreover that HBO offers one month free trial.
That is an important agreement for the world of American TV has personally stressed the CEO of HBO, Richard Plepler: “This is a time of transformation for HBO “, a transformation is not small because until now the company has staked everything not only on the distribution in the United States, cable. But that the world of television is moving online is evidence for all, not just because other American companies have already opened the door to streaming services, such as CBS and Viacom’s Nickelodeon, but they are also coming NBC and others. Choice due to three reasons: the first is the need to reach over 10 million Americans that do not have cable at home, the second and most important is the growing success of the tv on demand, where with a catalog available to the ‘user can always choose what to watch and when, format that has been imposed by the network and its younger generations, unwilling to suffer the schedules with their schedules. The third is the exponential growth of Netflix, which has shown to all stakeholders that the TV via the internet, for what concerns and film series, is a very significant economic reality.
The next step Apple will be to enter into agreements with the US television industry giants like ABC, CBS and Fox, from September to offer a package of 25 television channels accessible not only to Apple TV as well as iPhone, iPad and Mac with a subscription that should be around 30-40 dollars a month. The idea is to create a high service target, only the most important channels and popular, cutting out smaller networks and specialized. According to the Wall Street Journal’s main partners have joined the idea and are negotiating with Apple, except NBCUniversal, while the Financial Times points out that the arrival on the scene of Apple could revolutionize the entire field of cable television in the US, even considering Tim Cook has from its 25 million viewers who use Apple TV in the world and that the small device has a price that just a few days ago was further lowered, bringing it to just under $ 70.
in Italy? Nothing is known about what will be able to do the men of the apple in the complex Italian television market. Certainly many have moved on internet TV, Sky and Mediaset first, with Sky Online and Infinity, but also with Tim Tim Vision and others. What will Apple and how it will regulate television companies in Italy is to be seen, but certainly something is cooking.
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