Supersaldi: lots of crowds, few purchases – The Time

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 So many people around but still purchases the post. It was a Saturday sprint that of the winter sales. First day of a long weekend before the feast of the Epiphany; there is still time to determine if the Romans buy tempted to discount percentages from now very high. Of course, the departure is not of those who hoped. “The boom of the balance there was – confirmed Valter Giammaria, president of Confesercenti Roma – even if people are not missed, especially in the center.” Few, however, her shopping bags in hand, true thermometer of purchases. Rather, look at the research of the stores that were affected more, evidence of the clothes in the dressing room, requests for clarification of sizes and colors, which have not always translated into purchases.

 But if in the old one could speak of real crowds, in the rest of the city, however, the file could be counted on the fingers of one hand. To be taken by storm were rather big brands like H & M, Zara, Yamamay, where you can buy clothes of the season with less than 20 euro and where you were reading discount percentage to 70%. Just stores that advertised discounts unusual caught the attention of consumers. The big names, however, have relied on tourists, who have turned their attention mainly to Moncler, Fendi, Prada. Satisfied mostly, but also controversial, shoppers downward. “I did not find anything that I liked – Claudia says that he chose the center for the first day of shopping – after all my budget is low, around 100 Euros and with this money you can afford little. ” The average expenditure per consumer was in fact quite low, tells the Confcommercio, around 150 euro, while the estimates speak of 300 euro. Among the leaders Top quilts and coats in general, aided by the cold these days that has accelerated the sales of heavier garments. Very high discounts for the shoes and accessories in general. Shopkeepers have chosen to focus immediately on the ‘half price’ and the windows decorated festively colored writings have appeared large to advertise discount percentages.

 Even in the malls there have been consumers of and interest on the first day of sales. But the trend has been fluctuating just like retail stores, the great bustle is not coincided with the sales, which have been subdued.

 “There is still time to take stock – said Massimiliano De Toma, president of Federmoda-Confcommercio – there are three full days before the end of the holidays to make from the sales. Certainly today (yesterday, ed) the many people around the streets of the center shows that the balances are still an event for consumers. ” Do not underestimate the fact that this year the most traders first began to discount the goods with the result that the Romans were able to buy already in balance before the official start.

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Damiana Verucci