The ice cream Grom sold to Unilever. The management remains with the founders – Il Sole 24 Ore

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This article was published on Oct. 1, 2015 at 17:32.
The last change is the October 1, 2015 at 17:57.

Unilever Acquires Grom, the Italian manufacturer of ice cream established in 2003 to turin by shareholders Federico Grom and Guido Martinetti. The acquisition of Grom, Unilever said in a statement, further strengthens the portfolio of the group in the category of ice-cream. Today Grom is a company that produces premium brand ice cream and Italian counts 67 stores in Italy and around the world. The business Grom “will remain independent and will continue to be run by Federico and Guido from Turin.”

Unilever, the giant from 48.4 billion euro (since 2014), is on the market with the brands Algida and Magnum (in Italy in recent days is an ongoing dispute of 151 redundancies in the plant Pasacarola in Campania). The latest figures for the turnover of home ice cream Turin recorded a turnover of approximately 30 million Euros and about 650 employees.

A statement issued by Grom noted that “this collaboration is to Grom an extraordinary opportunity to continue the virtuous cycle that has characterized its history: starting from agriculture and, choosing the best raw materials, enhance the Italian ice cream quality of bringing in the most ‘important markets of the world. ”

The terms of the agreement are not disclosed by the parties. One of the two founders, Guido Martinetti said that the home of ice cream “will continue to use the best ingredients from our organic farm Mura Mura and those made by our suppliers, and we will maintain production in Turin, to continue to offer our consumers ice creams and sorbets that love “and adds” we are proud to have the opportunity to work together with the best managers of Unilever, because we are certain that thanks to their skills and their knowledge of international markets we can realize the dream, born 12 years ago in a small shop in the center of Turin, bringing quality Italian ice cream in the world. ”

In turn Federico Grom emphasizes that the transfer of ownership of the company “is an important milestone because it enables us to realize our ambitions. Unilever – adds – is an international company with important roots in Italy and a strong knowledge of our market, where it has been present for 50 years. We believe Unilever, with which we share fundamental values ​​such as quality of care and of the agricultural sector, is the right partner to take another step forward, and thus bring our brand and our products in new countries. ” (Thomson Financial – Il Sole 24 Ore)

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