The giant Anglo-Dutch food industries Unilever buys the ice cream Grom. The Turin-based company, another Italian brand that ends up in foreign hands, was founded in 2003 by two friends in Turin Federico Grom and Guido Martinetti, and today has 67 stores around the world.
Our Business Grom “will remain independent and will continue to be run by Federico and Guido from Turin,” they assured buyers. Unilever, which counts among its brands Algida, Magnum, Carte D’Or and Ben & amp; Jerry’s, then you buy one of the symbols of the ice cream made in Italy.
Unilever has acquired all the shares of the Turin that will keep management and offices in Italy and will continue to work with the same providers always. The financial terms of the agreement, however, were not disclosed. Four years ago, when Grom was smaller and less known, Illy had bought 5% to 2.5 million, valuing the company 50 million.
To explain the meaning of the operation are the two founders of The recommended companies, Guido Martinetti and Federico Grom. “We will continue to use the best ingredients from our organic farm Mura Mura and those made by our suppliers, and we will maintain production in Turin, to continue to offer our consumers the ice creams and sorbets that they love,” says Guido Martinetti. “We are proud – adds – have the opportunity to work together with the best managers of Unilever, because we are certain that thanks to their skills and their knowledge of international markets we can realize the dream, born 12 years ago in a small shop in the center Turin, bringing quality Italian ice cream in the world. “
” Unilever is an international company with important roots in Italy and a strong knowledge of our market, where it has been present for 50 years. We believe Unilever, with which we share fundamental values such as quality of care and of the agricultural sector, is the right partner to take another step forward, and thus bring our brand and our products in new countries, “noted Frederick Grom.
“Unilever and Grom – said Kevin Havelock, president of Unilever’s Refreshment Category – share the same passion for ice cream as well as important corporate values such as the sustainable supply of raw materials. Consumers Grom continue to appreciate the same tastes and the same flavor of ice cream Grom who like always. Similarly, Unilever will facilitate access to new markets and help Grom to create new growth opportunities. “
” Unilever – adds Angelo Trocchia, general manager of Unilever Italy – has deep roots throughout National since more than 50 years we are present in Italy with a beautiful portfolio of brands that are known and loved by Italians, four factories and 3,000 employees. I am sure that we can work with Federico Grom and Guido to make even bigger. “
Unilever is a multinational company owns over 400 brands such as Knorr, Lipton, Mentadent, Brisk and Coccolino. It is present in 190 countries around the cmondo, with 172,000 employees and a turnover of over 48.4 billion Euros in 2014.
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