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A toast to the newlyweds! Obviously based on beer. Because after weeks of back and forth the marriage to be done. SABMiller and ABInBev will join creating giant global beer. Operation by EUR 90 billion.
Actually, to be precise, the news is that the South African SABMiller (second largest producer of beer) today announced they have reached an “agreement in principle” with the Belgian-Brazilian ABInBev (producer) will pay 44 pounds a share.
Now we leave high finance for a second and translate for the layman: Crown stands for “drunk” Peroni. Because if the names of the two supergroups mean little or nothing for the “birrofili,” quite another thing are the brands that are part of their “portfolios.”
Hard to forget, to example, the slogan “Call me Peroni, I’ll be your beer” (with the blonde German actress Solvi Stubing embraced the mug). As well as the slice of lemon or lime juice if you prefer, that many children have learned to tuck in their neck of the bottle of Corona. Small gestures, memories, which are of great value. Also economic. No coincidence that both SABMiller and ABInBev, in recent years, have been shopping around the world by acquiring leading brands in their countries of origin. A few months ago Bloomberg drew up the list of the 10 best-selling beers in the world. Well 7 of these, beginning with the first Chinese Snow (SABMiller), were owned by the two groups.
Now will gather all within the same family, along with 217 others scattered around the world including: Nastro Azzurro, Foster’s, Wuhrer, Budweiser, Stella Artois, Pilsner Urquell, Beck’s, Leffe, Hoegaarden. To name only the more “evocative”.
Of course the operation is not without obstacles. Primarily those represented by the antitrust authorities of individual countries must give the green light after checking that it has been violated national regulations. Already a few days ago, for example, was the news broke that the US anti-trust was investigating a series of acquisitions of ABInBev. At the same time it seems that in South Africa have not at all well taken that SABMiller end up in the hands Belgian-Brazilian. Which would remove the title to the Johannesburg Stock Exchange.
The well-informed ensure that there are no hitches and markets, already today, have largely bet on the successful conclusion of the deal with securities rise and shareholders of the two groups more than happy.
It is only a question? Because the first and the second largest brewer in the world have decided to join? Why is it necessary to create a giant that, according to data of 2014, will take up a third of the global market?
Before being “drunk” from ABInBev, SABMiller had tried, in vain, to acquire Heineken (third largest producer). A sign that the “giants” of time are moving along the road of “marriages of interest.” According to a report in May McKinsey & amp; Company, the world of beer is now at a turning point, the “revolution” the most important of the past 50 years.
So many factors at play. The decline in consumption, and especially in emerging markets, often caused by excessive taxation. But especially the growth of “craft brewers”. Which are slowly changing consumer habits, today surely more aware that a beer is not just a beer.
Behind there are research, innovation, passion, desire to improve continuously and to claim their territoriality (barley to produce Peroni, for example, it is entirely made in Italy and is collected at the gates of Rome, at the Casali Santa Brigida).
no accident yesterday, commenting on the birth of the “giant”, Coldiretti remembered that in Italy, in the last ten years, the craft microbreweries have I increased in 1900 by more than 600 percent companies that produce 30 million liters. A drop in the sea of those produced by SABMiller and ABInBev. But the impression is that David is beginning to scare Goliath who, not surprisingly, begins to run for cover.
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